A sales tool for developers, not just a pretty picture
VR for developers is a complete package built into the project's sales process: an accurate 3D model of the building and apartments, a headset VR tour for the sales office, online 360° tours and static renders for campaigns — all from the same model, in the same visual language.
A 3D model of the project from the plans; a VR tour for each main apartment type; 360° tours for the website and for sending to buyers; 4K interior and exterior renders for brochures, signage and campaigns; and live finish alternatives to present to buyers.
The core obstacle in off-plan sales is the imagination gap: buyers cannot translate a plan into space. Inside VR they understand sizes, heights, views and light — and decide with far more confidence. The typical result is fewer hesitation rounds, fewer cancellations and less dependence on the salesperson's explanation.
We start from architectural plans and specs, move to modelling and a sketch approval round, then full production and one revision round. We work with the developer, the marketing agency and the architects in parallel, delivering assets ready for every channel — website, digital, print and sales office.
Ideally once the architectural plans and spec are settled, before sales open. That way the assets are ready for the launch campaign and the sales office opens with the experience already running.
Architectural plans in DWG or PDF, technical specs, ceiling heights, and a BIM/Revit model and finishes book if available. The more precise the input, the faster production and the shorter the revision rounds.
Yes, and that is a key advantage. The same 3D model produces the VR tour, the 360° tours and 4K renders for brochures and signage, so everything looks consistent with no duplicated modelling cost.
Absolutely. In urban renewal the gap between existing and proposed is especially large, so showing the new apartment in VR helps significantly in convincing residents and securing signatures.
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