How We Build a Virtual Tour — A Look at Our Process

It all starts with the architect's files — DWG plans, sections and a technical spec. Our team converts them into a precise 3D model, including proportions, windows, and finishing details.

The second phase is materials and lighting. We simulate day and night lighting, reflections, and real textures of parquet, stone, and fabric. This is where the feeling that the apartment truly exists is created.

Then comes interaction: viewpoints, smooth transitions, buttons to open a door or change furniture color. Finally — integration with the project site and the developer's CRM, so every experience turns into a live lead.

How long does a virtual tour take to build? The timeline follows the model's scope: a single apartment with basic interior renders takes a few weeks, while a full project with multiple unit types, an exterior render and full interaction takes longer. The critical schedule point is approving camera angles early — a late change costs several times more.

A practical tip: plan all deliverables from the same model up front — apartment renders for the campaign, an exterior render for the construction sign, a 360° tour for the website and a VR experience for the sales office. One unified production saves money and keeps a consistent visual language across all the project's assets.

INNOVISION VR produces architectural visualizations, 360° tours and VR tours for real estate — from the first plan to launch on your site. Want to hear about the process for your project? Talk to us.